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“Providing with the Master Data Banks”
Microsoft MS SQL/ASP is available as an option with an NT/2000 website hosting account. An MS SQL database backend used with VB/JAVA scripting is a tried and tested web designer's favorite for building dynamic websites.
The MySQL/PHP combination is also ideally suited to solving those problems posed by website designs that are not scalable, maintainable or technically feasible using the conventional HTML authoring techniques.
MySQL provides a fast, reliable and easy-to-use database solution that is ideal for retrieving product information and storing customer information. PHP is a server-side HTML-embedded scripting language equivalent to Microsoft's Active Server Pages on the Windows NT platform.
It is the ideal tool for database integration, and it is widely used in combination with MySQL. Windows NT ODBC
An ODBC or Open Database Connectivity (additional cost) data source allows you to use SQL queries to connect to an uploaded database file.
Querying a database via ODBC is simple. SQL statements can be embedded into your Active Server Pages, with the query being executed when the page is requested. The output of the query can then be used to create the Web page.
If you want your website to deliver excellent customer service and enable your customers to be able to search intuitively for your products, a database will become a vital component of your online strategy.
Improve Customer Service
Purchasing products and services can often be complex and frustrating experience. A database allows you to publish your products/services online and make searching and selecting easy for your customers. The speed and simplicity a database provides, can improve customer satisfaction and retain online customers.
Automate Customer Interaction
A database automates much of the interaction that takes place when a customer buys a product, thus reducing the amount of time you need to spend answering telephonic queries.
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Increase Profitability
Whether trading online or not, your product/service can be far more accessible with a database driven website. Improved customer satisfaction, reduced telephone sales and administration costs can make your business more profitable.
Achieve Customer Focused E-Commerce
According to forecasts by independent research groups, e-commerce will create more than £200 billion worth of transactions annually by the year 2002, compared to £6 billion in 1997. To take advantage of this burgeoning market, businesses need a fast, efficient, and highly reliable e-commerce websites. A critical component of this is a database that stores product and customer information and allows customers to search and select your products intuitively.
Click here to Get a Quick Quote for your requirement of developing & deploying your corporate database solutions on the World Wide Web or on Intranet/Extranet.
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